Growth

• Principle: Scale the model
• Birth: Organization’s Journey
• Customer: Pragmatists
• Product: v3
• Inner: Humility
• Bootstrapper: Relater leads, help employees AWAKEN
• Action: BUILD

The venture now understands how it serves its customers' needs and sets about building and processes the systems to do so. Functions such as HR, Marketing, IT become of primary concern.

Often, this is a very appropriate time to consider outside investments as capital can help to scale the business.

This is also the time to split the business and start the Rebootstrap process.

• Previous Stage: Valley of Death
• Next Stage: Rebootstrap