Ideation

The birth of the product/service (DEMO)

Ideation involves the newly minted bootstrapper dedicating time and energy towards creating a Demo of the product or service they wish to offer. This stage involves finding a complementary dance partner - a cofounder - who will serve as a key collaboration partner.

There is a misplaced myth in the importance of finding investor capital during this stage. The Bootstrapper must have the discipline to avoid taking this step.