Branding Initiative

This initiative is set up to create a strong brand for the organization. We want a symbol that the members and the outside world can identify us with. So far, the branding process involves:

1. A Universal Logo for all the Bootstrap Network 2. A seal that can be used on bootstrap products and services

Why is branding important? - It gives us a clear visual of who is part of this network - Motivates members to bond and connect with each other more - Gives hope and strength to bootstrappers that they are not alone - Selling Bootstrap paraphenelia generates revenue

What do we want to start with? - Printing stickers that bootstrappers can place at the door of their establishment like a BBB sticker, use as bumper stickers or for for their laptops for example. - Get discount tags that members can get discounts for shopping at bootstrappers businesses. - Print t-shirts - Get a website up that is user friendly and of course has logos on them.

When and where do we want to do this by? - This needs to be rolled out by March 12th at SXSW!

Why? -Bootstrappers are already participating in the festival. -It will gives the network great visibility at a venue where thousands of people are going to be there for three days. -We are already launching bootbucks and Bijoy is doing a talk at the event.

If you want to be part of this initiative, please contact: Sarah Siddiqi