Marketing:Online Marketing

Bootstrap Online Marketing

Right now, the most cost-effective techniques in online marketing are:

1. Web sites 2. Email 3. Search Optimization 4. Keyword Search Advertising

Focus your research on these at first.

Online Marketing Resources

The most popular places to read about marketing, including online marketing, are:

MarketingSherpa (marketingsherpa.com)

• ClickZ
• iMediaConnection
• Marketing Profs
• Marketing Vox
• Direct Marketing Association
• ad:tech
• Double Click Reports

Blogs

• Seth Godin (http://sethgodin.typepad.com)
• Sally Falkow (http://falkow.blogsite.com)
• James Cherkoff (http://www.collaboratemarketing.com/modernmarketing)
• Brian Massey (http://customerchaos.blogspot.com)
• Adrants (http://www.adrants.com)
• Jen Blackert (http://www.brandterra.com)

Books and Manifestos

Don't do anything until you've read the ClueTrain Manifesto

Where to get ideas

Look at your competitor's online marketing. Don't assume it's good, but steal the ideas that seem good and try them yourself.