Interactive Subgroup
Yahoo Group for the Web Subgroup
Logistics
- Tuesday, March 18, 6:30pm - Brian Massey, Conversion Scientist at Conversion Sciences
- Topic: Conversion: The Most Important Word for Online Businesses
If you’re counting on your Web site to generate leads or sales for your bootstrap business, then you need to add the term “conversion” to your vocabulary. “Conversion” is the process of turning Web visitors into leads and sales. Brian Massey has defined it as the process of organizing what you know about your customers so that you make good decisions about what you put on your Web site.
Mr. Massey will show you how conversion can simultaneously increase business and minimize marketing costs. He will also supply you with free tools that for testing and measuring the success their conversion rates. Finally, he will touch on the important strategies for converting traffic to leads and sales over time.
Ideal for bootstrappers who are:
- selling products online
- building subscription-based businesses
- generating leads in B2B businesses
- building online communities
Ample time will be provided for your questions. Come ready to take notes.
Brian Massey is a veteran online marketer who is currently the Conversion Scientist at Conversion Sciences in Austin, Texas.
Podcasts and other Media
- February 2008: Rob Campanell from Blastro
- January 2008: Lynn Pausic on Usability vs Usefulness
- October 2007: Jim Eustace on Adobe Flex
- September 2007: Bill Leake and Bill Anderson on Findability
- August 2007: Andrew Alleman on Domain Names
- July 2007: Chris Justice on Joomla
- June 2007 (postoned from May): Social Networks
- November 2006: Tom Brown, Open ID
- October 2006: Miles Sims and Kyle Johnson, Ecommerce
- September 2006: Bill Leake, Search Marketing
- August 2006: Web 2.0, part 2
CoLeads
- Jon Lebkowsky 21:49, 6 June 2006 (CDT)jonl
- David Swedlow
Resources
- Open Source Posse
- Austin Ruby Yahoo Group
- Agile Users Group
- Data Center Power Reduction
- EFF-Austin
- CMS Matrix - Compare content management systems.
- Joomla!
Charter/Mission
Mission
The Web subgroup will
- Discuss and understand the state and future of web technology,
- explore the nature, character, and scope of web-based business opportunities,
- serve as a web technology resource for the Bootstrap Network,
- develop an understanding of current and potential web business models, and
- facilitate collaboration and knowledge sharing among group members.
