User:Lrivers
Contents
What
Mosasaur, a marketing consultancy with a focus on small technology firms and startups. I help you tell your story, even when it's a challenge to explain.
Strategic
Crystalizing your message
You know, intimately, what it is you offer. The challenge is making a crisp statement that resonates. I can get you there.
It's easy to make a list of features--not so easy to explain to someone why they want to pay you for them...
Product Management
From honing your practices to developing use cases, I can help!
Tactical
Not only big-picture player, I can create any sort of marketing materials you might need
Copy writing--I'm a skilled writer and can deliver in the right voice for your market Collateral development--very experienced developing materials for trade shows, press kits, and the like Website development--semantic markup and css for search engine-friendly sites Demo scripts and reviewers guides
Who
Lorin Rivers, a seasoned technology marketing executive with deep and broad experience. I am usually either the geekiest marketer (or the most marketing-savvy geek) in the room.
