Marketing:Online Marketing
Contents
Bootstrap Online Marketing
Right now, the most cost-effective techniques in online marketing are:
1. Web sites 2. Email 3. Search Optimization 4. Keyword Search Advertising
Focus your research on these at first.
Online Marketing Resources
The most popular places to read about marketing, including online marketing, are:
MarketingSherpa (marketingsherpa.com)
- ClickZ
- iMediaConnection
- Marketing Profs
- Marketing Vox
- Direct Marketing Association
- ad:tech
- Double Click Reports
Blogs
- Seth Godin (http://sethgodin.typepad.com)
- Sally Falkow (http://falkow.blogsite.com)
- James Cherkoff (http://www.collaboratemarketing.com/modernmarketing)
- Brian Massey (http://customerchaos.blogspot.com)
Books and Manifestos
Don't do anything until you've read the ClueTrain Manifesto
Where to get ideas
Look at your competitor's online marketing. Don't assume it's good, but steal the ideas that seem good and try them yourself.
