Rebootstrap
As companies evolve through the stages of Ideation, Valley of Death and Growth, they move into a sustained period where optimization and improvement of the discoveries from the first VoD occur. There comes a time, however, when large companies need to rebootstrap themselves, i.e. tap into bootstrapping as an innovation process to develop entirely new products and services. The Bootstrap Network helps large companies with internal rebootstrap efforts through its Rebootstrap Program.
Contents
Principle
Return to roots
Birth
Systematic Bootstrapping
Organization
Systems to support rebootstrap effort. Split into the core which feeds the main products/services and new bootstraps i.e. the Preideation stage
Customer
Laggards and new innovators
Product
version x... and DEMO version of new product(s)
Inner
Empower and return to core passion
Bootstrapper
founder(s) lead this effort. Systematically tap the latent innovative capacity of employees who are potential bootstrapperse to say YES! and create multiple new bootstrap teams in different stages
Action
All - DISCOVER, AWAKEN, DEMO, SELL, BUILD
Resources
- The Innovator's Dilemma by Clayton Christenson
- The Living Company by Arie De Geus
- Onward: How Starbucks Fought for Its Life without Losing Its Soul
Stages
- Previous: Growth
- Next: Preideation
- Bootstrap Map
