Experience Subgroup
Contents
Group
Leads
Bijoy & Heather McKissick
Description
For bootstrappers interested in building experience companies or integrating experiences into their existing ventures.
What is an "experience?" An experience is the next level of value beyond a product or service. Experience design is a specific process for creating a personal and meaningful impression on your customers.
Why design experiences? Being intentional about staging your customers experience allows you to:
- Connect with each customers unique needs,
- Meaningfully involve them in the “production” of their own experience and
- Create a positive flow of interaction – before, during and after their time with you.
Well-designed experiences achieve a more personalized and lasting memory of what the customer learned, did or received -- resulting in:
- Heightened consumer loyalty
- Greater positive word of mouth
- Enhanced customer data leading to new insight on products/services
- Reduced costs and improved efficiency
Links
Topic Subgroups: Sales, Open Source, Marketing, Personality, Usability
