Rebootstrap

• Principle: Return to roots
• Birth: Systematic Bootstrapping
• Organization: Systems to support rebootstrap effort. Split into the core which feeds the main products/services and new bootstraps i.e. the Preideation stage
• Customer: Laggards and new innovators
• Product: version x... and DEMO version of new product(s)
• Inner: Empower and return to core passion
• Bootstrapper: founder(s) lead this effort. Systematically tap the latent innovative capacity of employees to say YES! and create multiple new bootstrap teams in different stages
• Action: all - AWAKEN, YES!, DEMO, SELL, BUILD

As companies evolve through the stages of Ideation, Valley of Death and Growth, they move into a sustained period where optimization and improvement of the discoveries from the first VoD occur. There comes a time, however, when large companies need to rebootstrap themselves, i.e. tap into bootstrapping as an innovation process to develop entirely new products and services. The Bootstrap Network helps large companies with internal rebootstrap efforts through its Rebootstrap Program.

Resources

• The Innovator's Dilemma by Clayton Christenson
• The Living Company by Arie De Geus

Stages

• Previous: Growth
• Next: Preideation
• Bootstrap Map