Marketing:Swarms

A Marketing swarm is a gathering of bootstrappers who have with experience marketing businesses. They will in the space of on meeting prepare a recommended marketing plan for the subject business.

June 2006: Bootstrap Network

I wish I'd recorded this session. It was as valuable to the attendees as it should be to Bootstrap Austin.

Swarmers

• Brian Massey
• Ryan Pitylak
• Ben Finklea
• Miles Sims

Notes

http://www.bootstrapaustin.org/wiki/images/3/3d/Swarm-1.gif

Commentary

The swarm was working from the following goals:

1. Increase members of bootstrap
2. Increase percieved value of bootstrap to bootstrap members
3. Make bootstrap self-sustaining through revenue

The swarm felt that it was necessary to accomplish the following things with the Bootstrap Network's message:

1. Make the purpose more obvious to visitors. For example, where would I go specificaly to hear or read Bijoy's vision?
2. Make the different parts more connected.
3. Make it easier to find people and bootstrap stuff.
4. Make it easy to invite new members and potential members in.