Difference between revisions of "Interactive Subgroup"

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== Next Meetings ==
 
== Next Meetings ==
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*Tuesday, January 20, 6:30pm at Conjunctured, 1309 E. 7th Street, Austin.*
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*Tuesday, January 20, 6:30pm at Conjunctured, 1309 E. 7th Street, Austin.
 
Speaker: Dave Evans, author of the great new book _[http://www.amazon.com/Social-Media-Marketing-Hour-Day/dp/0470344024/swampdawg Social Media Marketing an Hour a Day]_. Description from Amazon: "If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube."
 
Speaker: Dave Evans, author of the great new book _[http://www.amazon.com/Social-Media-Marketing-Hour-Day/dp/0470344024/swampdawg Social Media Marketing an Hour a Day]_. Description from Amazon: "If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube."
  
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*Tuesday, February 17, 6:30pm at Conjunctured, 1309 E. 7th Street, Austin*
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*Tuesday, February 17, 6:30pm at Conjunctured, 1309 E. 7th Street, Austin
 
Speaker: Tim Walker of Hoover's
 
Speaker: Tim Walker of Hoover's
 
Title: You Can Create a Customer Anywhere: What Web Businesses Can Learn from Hardware Store Owners
 
Title: You Can Create a Customer Anywhere: What Web Businesses Can Learn from Hardware Store Owners

Revision as of 21:36, 4 January 2009

Sign Up

The Bootstrap Web Subgroup (aka Web 2.0 Subgroup) is for founders of bootstrap businesses who have an interest in web technology. You don't have to have a web company per se - we all use the web as part of our business. Participation in our monthly meetings and ongoing online conversations is a great way to get and remain knowledgeable about best practices and new technologies. Subgroup leader is Jon Lebkowsky, jonl ~at~ socialwebstrategies dot com.

Membership in the Bootstrap Web Subgroup is free, and joining is easy: Yahoo Group for the Web Subgroup

Next Meetings

  • Tuesday, January 20, 6:30pm at Conjunctured, 1309 E. 7th Street, Austin.

Speaker: Dave Evans, author of the great new book _Social Media Marketing an Hour a Day_. Description from Amazon: "If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube."

  • Tuesday, February 17, 6:30pm at Conjunctured, 1309 E. 7th Street, Austin

Speaker: Tim Walker of Hoover's Title: You Can Create a Customer Anywhere: What Web Businesses Can Learn from Hardware Store Owners Doing business on the Web changes everything . . . except when it doesn't. Even though Web businesses start up quickly, transcend geography, and benefit from unprecedented network effects, they still must pursue the same task that Peter Drucker said was at the heart of every sensible business operation: to create a customer. In this talk Tim Walker, a business analyst for Hoover's and a Ph.D. student in history at UT, will compare today's online business culture with older ways of doing business to get you thinking about what HAS changed and what HASN'T -- and how you can profit from knowing the difference.

Tim blogs about management, social media, and other aspects of the business world at hooversbiz.com.

Previous Meetings

Fearless Leader

Resources

Charter/Mission

Mission

The Web subgroup will

  • Discuss and understand the state and future of web technology,
  • explore the nature, character, and scope of web-based business opportunities,
  • serve as a web technology resource for the Bootstrap Network,
  • develop an understanding of current and potential web business models, and
  • facilitate collaboration and knowledge sharing among group members.

Projects

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