Difference between revisions of "Experience Subgroup"
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Revision as of 09:48, 2 December 2008
Contents
Group
Leads
Bijoy, with Heather McKissick
Description
For bootstrappers interested in building experience companies or integrating experiences into their existing ventures.
What is an "experience?" An experience is the next level of value beyond a product or service. Experience design is a specific process for creating a personal and meaningful impression on your customers.
Why design experiences? Being intentional about staging your customers experience allows you to:
- Connect with each customers unique needs,
- Meaningfully involve them in the “production” of their own experience and
- Create a positive flow of interaction – before, during and after their time with you.
Well-designed experiences achieve a more personalized and lasting memory of what the customer learned, did or received -- resulting in:
- Heightened consumer loyalty
- Greater positive word of mouth
- Enhanced customer data leading to new insight on products/services
- Reduced costs and improved efficiency
Links
Topic Subgroups: Sales, Open Source, Marketing, Personality, Usability
