Difference between revisions of "Marketing:Online Marketing"
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=== Books and Manifestos === | === Books and Manifestos === | ||
Don't do anything until you've read the [http://www.cluetrain.com/ ClueTrain Manifesto] | Don't do anything until you've read the [http://www.cluetrain.com/ ClueTrain Manifesto] | ||
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=== Where to get ideas === | === Where to get ideas === | ||
Look at your competitor's online marketing. Don't assume it's good, but steal the ideas that seem good and try them yourself. | Look at your competitor's online marketing. Don't assume it's good, but steal the ideas that seem good and try them yourself. | ||
Revision as of 20:25, 16 June 2006
Contents
Bootstrap Online Marketing
Right now, the most cost-effective techniques in online marketing are:
1. Web sites 2. Email 3. Search Optimization 4. Keyword Search Advertising
Focus your research on these at first.
Online Marketing Resources
The most popular places to read about marketing, including online marketing, are:
MarketingSherpa (marketingsherpa.com) ClickZ (www.clickz.com) iMediaConnection (www.imediaconnection.com) Marketing Profs (www.marketingprofs.com/) Marketing Vox (www.marketingvox.com)
Blogs
- Seth Godin (http://sethgodin.typepad.com)
- Sally Falkow (http://falkow.blogsite.com)
- James Cherkoff (http://www.collaboratemarketing.com/modernmarketing)
- Brian Massey (http://customerchaos.blogspot.com)
Books and Manifestos
Don't do anything until you've read the ClueTrain Manifesto
Where to get ideas
Look at your competitor's online marketing. Don't assume it's good, but steal the ideas that seem good and try them yourself.
