Difference between revisions of "Interactive Subgroup"

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(Podcasts and other Media)
(Podcasts and other Media)
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<h3>Logistics</h3>
 
<h3>Logistics</h3>
  
* Tuesday, March 18, 6:30pm - Brian Massey, Conversion Scientist at Conversion Sciences
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* Tuesday, April 15, 6:30pm - Dusty Reagan, John Erik Metcalf, Cesar Torres and David Walker
* Topic: Conversion: The Most Important Word for Online Businesses
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* Topic: Conjunctured: A Coworking Company
  
If you’re counting on your Web site to generate leads or sales for your bootstrap business, then you need to add the term “conversion” to your vocabulary. “Conversion” is the process of turning Web visitors into leads and sales. Brian Massey has defined it as the process of organizing what you know about your customers so that you make good decisions about what you put on your Web site.
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Speakers will be Dusty Reagan, John Erik Metcalf, Cesar Torres, and David Walker, cofounders of Conjunctured. "Conjunctured leverages the power of collaboration and community. We are inspired by the existing concept of coworking and call ourselves a “co-company” – it’s a term we came up with that describes how the company is structured – we don’t employ people. Instead, a team of independent freelancers, all specialists in their own areas, come together to collaborate on the projects they feel most passionate about."
 
 
Mr. Massey will show you how conversion can simultaneously increase business and minimize marketing costs. He will also supply you with free tools that for testing and measuring the success their conversion rates. Finally, he will touch on the important strategies for converting traffic to leads and sales over time.
 
 
 
Ideal for bootstrappers who are:
 
* selling products online
 
* building subscription-based businesses
 
* generating leads in B2B businesses
 
* building online communities
 
 
 
Ample time will be provided for your questions. Come ready to take notes.
 
 
 
Brian Massey is a veteran online marketer who is currently the Conversion Scientist at Conversion Sciences in Austin, Texas.
 
  
 
== Podcasts and other Media ==
 
== Podcasts and other Media ==
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* March 2008: [http://www.customerchaos.com/ Brian Massey]
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** [http://www.hearthis.com/index.php/features/brian_massey_online_conversion/ Audio]
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** [http://www.slideshare.net/bmassey/conversion-conversations-brian-massey Slides]
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** [http://flickr.com/photos/weblogsky/sets/72157604268145617/ Images]
 
* February 2008: Rob Campanell from [http://blastro.com Blastro]
 
* February 2008: Rob Campanell from [http://blastro.com Blastro]
 
** [http://www.weblogsky.com/audio/bootstrap/bsweb_campanell.mp3 Audio]
 
** [http://www.weblogsky.com/audio/bootstrap/bsweb_campanell.mp3 Audio]

Revision as of 21:58, 10 April 2008

Yahoo Group for the Web Subgroup

Logistics

  • Tuesday, April 15, 6:30pm - Dusty Reagan, John Erik Metcalf, Cesar Torres and David Walker
  • Topic: Conjunctured: A Coworking Company

Speakers will be Dusty Reagan, John Erik Metcalf, Cesar Torres, and David Walker, cofounders of Conjunctured. "Conjunctured leverages the power of collaboration and community. We are inspired by the existing concept of coworking and call ourselves a “co-company” – it’s a term we came up with that describes how the company is structured – we don’t employ people. Instead, a team of independent freelancers, all specialists in their own areas, come together to collaborate on the projects they feel most passionate about."

Podcasts and other Media

CoLeads

Resources

Charter/Mission

Mission

The Web subgroup will

  • Discuss and understand the state and future of web technology,
  • explore the nature, character, and scope of web-based business opportunities,
  • serve as a web technology resource for the Bootstrap Network,
  • develop an understanding of current and potential web business models, and
  • facilitate collaboration and knowledge sharing among group members.

Projects