Branding Initiative

Lead

Sarah Siddiqi

Contributors

• Trina Bentley
• Jon Lebkowksy
• Michael Griffin

Description

This initiative is set up to create a strong brand for the organization. We want a symbol that the members and the outside world can identify us with. So far, the branding process involves:

1. A Universal Logo for all the Bootstrap Network
2. A seal that can be used on bootstrap products and services

Why is branding important?

• It gives us a clear visual of who is part of this network
• Motivates members to bond and connect with each other more
• Gives hope and strength to bootstrappers that they are not alone
• Selling Bootstrap paraphenelia generates revenue

What do we want to start with?

• Printing stickers that bootstrappers can place at the door of their establishment like a BBB sticker, use as bumper stickers or for for their laptops for example.
• Get discount tags that members can get discounts for shopping at bootstrappers businesses.
• Print t-shirts
• Get a website up that is user friendly and of course has logos on them.

When and where do we want to do this by?

• This needs to be rolled out by March 12th at SXSW!

Why?

• Bootstrappers are already participating in the festival.
• It will gives the network great visibility at a venue where thousands of people are going to be there for three days.
• We are already launching bootbucks and Bijoy is doing a talk at the event.