Rebootstrap

As companies evolve through the stages of Ideation, Valley of Death and Growth, they move into a sustained period where optimization and improvement of the discoveries from the first VoD occur. There comes a time, however, when large companies need to rebootstrap themselves, i.e. tap into bootstrapping as an innovation process to develop entirely new products and services. The Bootstrap Network helps large companies with internal rebootstrap efforts through its Rebootstrap Program.

Principle

Return to roots

Birth

Systematic Bootstrapping

Organization

Systems to support rebootstrap effort. Split into the core which feeds the main products/services and new bootstraps i.e. the Preideation stage

Customer

Laggards and new innovators

Product

version x... and DEMO version of new product(s)

Inner

Empower and return to core passion

Bootstrapper

founder(s) lead this effort. Systematically tap the latent innovative capacity of employees who are potential bootstrapperse to say YES! and create multiple new bootstrap teams in different stages

Action

All - AWAKEN, YES!, DEMO, SELL, BUILD

Resources

• The Innovator's Dilemma by Clayton Christenson
• The Living Company by Arie De Geus

Stages

• Previous: Growth
• Next: Preideation
• Bootstrap Map