Relater

Relaters are relationship driven. They continuously strive to create new relationships and deepen the ones they have. Howard Schultz (Starbucks) is a famous Relater. Generally, Relaters lead the Growth stage of a venture, but if the venture is Relater-driven - like Starbucks or a Recruiting firm - then Relaters play an important role in the Ideation stage.

Other Core Types

• Evangelist
• Maven