Resources for entrepreneuers

• The Bootstrapper's Bible, Seth Godin. Also, a shorter ebook, Volume I, which has the key takeaways.
• Valley of Death - The critical stage after inception, when a bootstrapped company's key objective is survival. The Valley of Death can continue for an indeterminate period of time. Bootstrappers must find a customer - someone who pays $ for their products or services. It might not be for the core product, but for a related product or service. Lean more in pps or pdf. By Darius Mahdjoubi.
• HR 101 (pdf), Jonathan Davis
• Innovators Navigate Around Cliques, and The Structure of Founding Teams, Martin Reuf, Stanford GSB
• The Mousedriver Chronicles, John Lusk & Kyle Harrison
• Purple Cow, Seth Godin
  Actually, read everything by Seth Godin, including his blog.
• The E-Myth Revisited, Michael E. Gerber
• MarketingProfs

From Brett Hurt

• Influence: The Psychology of Persuasion, Robert B. Cialdini
  (recommended to me by Richard Shell, Wharton Negotiations professor)
  A must for any evangelizer or marketer - it may turn on your filters and teach you about human nature
• The Five Temptations of a CEO: A Leadership Fable, Patrick M. Lencioni
  A classic, analyze your negative temptations as a leader
• Obsessions of an Extraordinary Executive: The Four Disciplines at the Heart of Making Any Organization World Class, Patrick M. Lencioni
  Another classic, learn how to be a leader and provide direction
• Warfighting: The United States Marine Corps, U. S. Marine Corps Staff
  Learn how to be a Marine Officer strategizing in war time, lots of good leadership examples
• The One Minute Manager, Kenneth Blanchard, Spencer Johnson
  Simple, but important mid-level mgmt skills, hard to apply, easy to read
• Fierce Conversations: Achieving Success at Work & in Life, One Conversation at a Time, Susan Scott
  A must read - written by a CEO coach, a recent read for me and hard to apply but very important
  
   

  #1 and #6 are recommended for very early stage.  #2-5 are when you are in the Valley of Death and need to learn management quickly to get through it.

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