Difference between revisions of "Marketing:Online Marketing"

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(Online Marketing Resources)
(Online Marketing Resources)
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* [http://www.marketingvox.com Marketing Vox]
 
* [http://www.marketingvox.com Marketing Vox]
 
* Direct Marketing Association
 
* Direct Marketing Association
* [http://www.at-tech.com ad:tech]
+
* [http://www.ad-tech.com ad:tech]
 
* Double Click Reports
 
* Double Click Reports
  

Revision as of 18:07, 17 June 2006

Bootstrap Online Marketing

Right now, the most cost-effective techniques in online marketing are:

1. Web sites 2. Email 3. Search Optimization 4. Keyword Search Advertising

Focus your research on these at first.

Online Marketing Resources

The most popular places to read about marketing, including online marketing, are:

MarketingSherpa (marketingsherpa.com)

Blogs

Books and Manifestos

Don't do anything until you've read the ClueTrain Manifesto

Where to get ideas

Look at your competitor's online marketing. Don't assume it's good, but steal the ideas that seem good and try them yourself.