Growth

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The venture now understands how it serves its customers' needs and sets about building and processes the systems to do so. In other words, its business model has emerged. Attention is now turned toward exposing, formalizing and scaling the model across the organization. Functions such as HR, Marketing, IT, etc. and their inter-relationships become of primary concern. Often, this is a very appropriate time to consider outside investments as capital can help to scale the business.

Principle

Scale the model

Birth

Organization’s Journey

Customer

Pragmatists

Product

v3

Inner

Humility

Bootstrapper

Relater leads, help employees AWAKEN

Action

BUILD

Resources

Stages